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BARTON & GUESTIER

Responsibilities:
originate press coverage for a largely unknown chateau in Bordeaux, owned by Seagram, to promote their wines from the region.

Achievements:
Sally created a storyline of sufficient interest for The Daily Express to give a double page to editorial on the chateau and the wines; which included a readers offer for the wines which ran for a number of weeks.

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sally.allen@usp-uk.com