SANDALS INTERNATIONAL RESORTS
USP was retained to manage all the sports public/media relations,
promotional activity and overall exploitation of the Sandals sponsorship of the
West Indies Cricket Tour of the UK in 1995.
The outcome was a strong and lasting relationship for Sandals with
the international sports press. The successful awareness campaign required
Sandals to increase their sales force from one to nine to enable them to meet
increasing consumer demand.