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MyMovies.co.uk, one of the UK's largest movie portals, appointed USP on a business and consumer PR brief.

USP's remit was to target the business world, film industry and consumers through the mainstream media and specialist press, and drive traffic to the site.

Launched in March 1999, MyMovies co.uk is a one-stop shop for all things film, offering the latest film news, reviews, interviews and trailers, a what's on guide, movie shop and competitions. The style is personal and irreverent, providing an independent voice for a loyal and passionate audience of movie fans. The site has over 70,000 regular users and 5 million page impressions per month.

MyMovies co.uk has key partnerships with the major independent film distributors including UIP, 20th Century Fox, Buena Vista International, Film Four, Metrodome Entertainment, Downtown and Pathe.

Public Relations played a key role in creating consumer demand, building the MyMovies brand and reinforcing relationships with investors and commercial partners. Sally Allen's role included media relations and partnership marketing activity.

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©2003 by Unique Strategic Promotions

Contact e-mail
sally.allen@usp-uk.com