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HarperCollins, the international publishers, retained USP for 4 years to develop and promote business and sales for their sports publishing arm, CollinsWillownowHarperSport. HarperCollins, a wholly owned subsidiary of Rupert Murdoch’s media empire, News Corporation, has companies around the world including Australia and the USA as well as several operational bases in the UK.

CollinsWillow is the UK’s leading sports imprint, publishing high- profile autobiographies including –David Beckham, Ian Botham, Tony Adams, Ian Wright, Nigel Mansell, Allan Lamb, Graham Gooch, Julian Wilson, Alec Stuart, Allan Donald, Neil Ruddock, Phil Tufnell, Paul Merson, Devon Malcolm, Francois Pienaar, Harry Redknapp, Graham Kelly, John Jacobs, Sam Torrance, David Ginola, Bill McLaren and a five-book deal with Michael Owen all of which reached best-seller lists; instructional texts from leading golfers and coaches including Ernie Els and David Leadbetter; motor-racing biographies from James Hunt to Jacques Villeneuve; football guides from award-winning Simon Inglis’`Football Grounds of Britain’ and Garry Nelson’s `Left Foot in the Grave?’ to World Cup scene-setters; rugby union World Cup, referee and player guides; plus much more.

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