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MIRROR GROUP NEWSPAPERS - Hayters Sports News Agency

Mirror Group Newspapers retained Sally Allen for 3 years to develop and market their sports news agency 'Hayters' into a viable proposition for sale. This was successfully achieved in early 1999.

Founded over 40 years ago, Hayters provides sports information and editorial on a daily basis to national and regional newspapers, TV, radio, magazines and web sites - Reuters, the Press Association, BBC and ITV are daily clients.

Hayters also research and write books for publishers, sports governing bodies and sponsors and increasingly manage press activity for sports sponsors including: NatWest and Coca-Cola.

Hayters is the press servicing the media.

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