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Managing Director - Sally Allen

Sally Allen’s progress to become Founder and Managing Director of Unique Strategic Promotions Limited (USP) has seen her involved at a senior level in many areas of the sports and leisure world.

After two years in Barbados running her own boat and leisure business, Sally moved to Lord’s Cricket Ground to become Financial Controller for the National Cricket Association – and the first female executive in cricket!

Throughout the following four years Sally also pursued marketing and sponsorship activities on behalf of the NCA, and during which time met Roy Mantle with whom she subsequently formed Allen Mantle International (AMI) a sports sponsorship, marketing and PR company.

In 1992, after five years with AMI, Sally formed Compass PR & Marketing which was set-up to provide a broader service to clients including creating marketing and communication initiatives for brands and services through sport, the arts, leisure and charity.

Through the nineties Sally developed the agency into USP where she now leads a team of expert consultants offering specialist skills to a number of clients including: blue chip companies, sponsors, the media, charitable organisations, sport and showbiz personalities, sports governing bodies and clubs.

Sally is a Fellow of the Royal Geographical Society: a Fellow of the Royal Society for the Arts: a director of Glamour To Go Ltd and a member of the Lady Taverners.

Associate Director - Steve Clarke

Steve Clarke joined USP as an Associate Director after a 27 year career working for Mars Incorporated. This included 15 years as the head of global event marketing, leading on such projects as sponsorship of the Olympic Games (1984 and 1992) and the World Cup (1990, 1994 and 1998).

This involved groundbreaking programmes with the USSF and USYSA on youth soccer programmes such as the National Youth Championships and City Soccer designed to take the sport to low income neighbourhoods.

In France in 1998, in partnership with FIFA and the World Cup organising committee, a touring roadshow visited 120 towns across France taking the FIFA Fair Play banner and the excitement of the World Cup as it went. The objective here was to garner support and enthusiasm for the World Cup beyond the venue cities and make the population of France feel included in the event.

His last role with Mars was as Corporate Affairs Director, Europe, Middle East and Africa. The main responsibilities were influencing the European Union on issues as diverse as The Freedom to advertise, BSE, GMOs, Dioxins and Competition Law.

Since leaving the corporate world, Steve has continued to work on such events as 2004 Olympics, 2004 European Championships of Football and the 2006 European Athletics Championships providing strategic input and negotiating with Organising Committees for various clients.

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Contact e-mail
sally.allen@usp-uk.com